The Story of Our Sunday Visitor Publishing Company
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The Church, too,
was going through one of its most divisive decades. Early on,
the Second Vatican Council convoked by Pope John XXIII had been
the source of high hopes, as reported in numerous articles in
Our Sunday Visitor. A reader poll found that 60 percent of the
paper’s readers favored having the Mass in English. Hopes ran
high with an upbeat mood as each new Council decree was
reported.
Even the death of
the Pope on June 3, 1963, had been the occasion for rejoicing
about his accomplishments. Wrote Joseph Breig: “John XXIII made
Catholics feel completely at home with their fellow man of other
faiths. He made the laity realize that they had a voice and
status in the Church that was their right. He relaxed tensions
among Catholics themselves, making Catholics aware that they
were not alone in possessing truth.”
But what had
begun in high hopes soon disintegrated into an atmosphere of
factionalism and discontent. One writer asked, “Is this the
Church of joy or of anger?” Catholics used to a lifetime of
unchanging security suddenly faced numerous changes: Mass was no
longer in Latin, the priest now faced the people, old hymns were
abandoned in favor of folk Masses. Our Sunday Visitor wavered
from whole-hearted endorsement of the renewal in the Church to
questioning the direction such renewal was taking. It initially
endorsed the anticommunist crusade against Vietnam, then turned
against that ugly little war. It experienced a decline in
readership as it alternately alienated the traditional and
liberal Catholic reader.
On July 25, 1968,
Pope Paul VI issued an encyclical forbidding artificial
contraception. Overnight, birth control became the hottest issue
of debate among Catholics. Our Sunday Visitor supported the
Pope’s decision; columnists asked why dissenting theologians
should still be teaching at Catholic universities and
seminaries.
The late 1960s
witnessed the low-point for the Church in the United States:
priests and sisters by the thousands left their ministry; the
number of converts plummeted; vocations began to decline at an
alarming rate; disagreement was widespread over whether priests
and Religious should be involved in politics. Catechetical
materials seemed to abandon much of the traditional faith, a
development Our Sunday Visitor decried openly in print.
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The 1970s were
the years when the newspaper that Father Noll founded regained
its direction and stability. This was also the era in which the
company that evolved around that newspaper grew so large it
became necessary to split it into two separate entities: the
not-for-profit Our Sunday Visitor, Inc. and Noll Printing,
formed in 1978 as a wholly-owned subsidiary.
The decade began
with the editors determined to do battle with those who appeared
to be attacking the Church. No longer was the enemy nativist
anti-Catholics. The paper focused on what it saw as on those
fomenting trouble within the Church structure: dissenting
theologians, laissez-faire catechists, clergy and Religious who
taught that doctrine was whatever you wanted it to be.
The Vietnam War
would shut down in early 1973, but a new battle began. The U.S.
Supreme Court legalized abortion-on-demand on Jan. 22 of that
year, marking the beginning of an endless crusade on the part of
Our Sunday Visitor to overturn a court decision that has led to
the deaths of millions of unborn children.
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John Francis Noll |
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As the decade progressed, the
battles within the Church grew less strident. None had been
truly concluded, but there was a growing consensus that the
enemy outside the door — the forces engineering the attack on
unborn (and born) human life, the escalating threat of worldwide
nuclear catastrophe, the secularization of American society,
political oppression of the Third World, and the poverty at home
— were the true enemies at the door.
The paper became
concerned with these issues, particularly with the growing
secularization and indifference to religion in America. The
death of Pope Paul VI in August of 1978 ended an era, but the
newly elected pontiff, Pope John Paul I, survived only 34 days
before the College of Cardinals was forced back into session to
elect his successor. They chose Karol Wojtyla, the first
Polish-born Pope, who immediately became a media superstar and
the most-beloved Pope in centuries.
He also became
the most-traveled pope ever. Our Sunday Visitor documented the
papal trips to Poland, Latin America and the U.S., with
first-person reports from correspondents and photographers.
Today, Our Sunday
Visitor’s publishing and offering-envelope divisions employee
more than 150 people. (Its commercial printing division was shut
down in 1995.)
The publishing
division has three main product lines: Religious periodicals,
religious books and religious-education materials.
In addition to
the weekly Our Sunday Visitor, the periodical division puts
together several other publications:
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The Priest is a
monthly magazine edited expressly for priests, seminarians and
permanent deacons;
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My Daily
Visitor, begun in 1957, is a handy, pocket-sized bimonthly
publication that provides daily meditations, prayers and
reflections;
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The Pope
Speaks, founded in 1955, is a bimonthly publication which
provides texts of important papal speeches;
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The Catholic
Answer, founded in 1987 and edited by Father Peter Stravinskas,
is a popular bimonthly apologetics publication that answers
readers questions about their faith;
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Catholic
Parent, founded in 1993, is Our Sunday Visitor’s newest
bimonthly publication. With its colorful format and short
articles, it strengthens parents’ knowledge of their faith
while encouraging them to pass on that faith to their
children.
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Long known for
its periodicals, within the past decade Our Sunday Visitor has
also become one of the leading publishers of Catholic books. We
offer more than 500 titles on a wide range of subjects:
apologetics and catechetics reference, prayer, heritage and
saints, family and parish materials. Since 1995, it has also
been publishing digitalized materials on diskettes and CD-Rom
disks.
The company’s
religious education line includes the first, and still the most
popular, preschool religious education program in the country.
It also includes sacramental-preparation programs for baptism,
confirmation, first Communion, and first confession. A popular
new product line is Parent Letters, a program that helps
parishes to keep in touch with new parents for three years after
their child has been baptized.
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Our Sunday Visitor also publishes adult religious-education
materials such as Exploring the Teaching of Christ, a video
education program featuring Bishop Donald Wuerl, and a Bible
study series by popular educator Father Alfred McBride, O. Praem.
In 2000, Our Sunday Visitor was chosen by the U.S. bishops to be
the primary distributor of the Catechism of the Catholic Church,
Second Edition.
Along with our
publishing efforts, the Our Sunday Visitor Offering Envelope
Company serves more than 6,000 parishes in this country and in
Canada.
Both divisions
belong to a nonprofit corporation. Its earnings are disbursed to
a variety of Catholic projects in the United States by the Our
Sunday Visitor Institute. The institute is dedicated to
combating religious illiteracy by working with those U.S.
Catholic organizations listed in the Official Catholic
Directory. The Our Sunday Visitor Institute is just one more way
that the company lives up to Archbishop Noll’s founding mandate
“to serve the Church.”
We are proud of
our past, but the past is history. Committed to two goals:
serving the Church today, and anticipating and meeting the needs
of the Church of tomorrow . . . we are busy developing new
products — publications, religious education materials,
religious books — to meet the evolving needs of a demanding
Catholic market.
Our Sunday
Visitor has grown beyond the wildest dreams of the young Father
Noll. But some things have not changed. We are still committed
to communicating the Gospel of Jesus Christ and the teachings of
the Church. Our Sunday Visitor is still working to encourage
development of spirituality in the lives of our readers. Through
our publications, our books and our religious-education
materials, the company continues striving to bring about a
greater understanding of the Church and its role in modern
society.
We think Father
Noll would be proud. |
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